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Tips from Successful Business Owners to Keep in Touch with What's Trending

Posted by | Wednesday, November 07, 2018
Tips from Successful Business Owners to Keep in Touch with What's Trending

Change usually occurs slowly, day by day. So you might not always notice it happening. But if you look back at your workplace five years ago and compare it to your workplace now, you'll notice many changes. As a business owner or manager, it's important for you to keep track of these changes and even try to predict the changes that are going to happen so that they don't take you by surprise.

How to Find Out What's Trending

Sometimes, it's easy to see what changes are going to happen based on what has generally been going on. For example, if you look at the marketing/advertising field, you'll find that social media marketing and inbound marketing have been becoming more popular over the last few years. Digital marketing has generally taken off in the last ten years and anything that can be considered a part of digital marketing has been increasing in popularity.

So it's pretty safe to assume that this thread is going to continue. As a business owner, it's necessary for you to start following trends like this so that you don't get left behind by your competitors.

Consulting Business Associates and Competitors

It's also a good idea to keep in touch with other people who are in the same field as yourself and find out what they are doing. If there are any new trends in your field, they may be able to tell you about them.

You can join professional associations where you will be able to meet people like this and keep track of what's going on. Rather than thinking of these people as competitors, consider them your associates. This way, you'll be motivated to keep in touch.

Keeping in Touch with Your Employees

Speaking to employees, especially the younger ones, is also a good way to keep track of current trends in the workplace. 

This doesn't mean that you shouldn't have older employees, of course. There's something to be said for employing people who have been with you for a long time and have proved their reliability and dependability. But talking to younger employees may help bring new ideas into your company.

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